Myth Busting Instagram: Is the algorithm hiding your posts? Is it possible to grow your account in 2020?
Growing your Instagram in 2020 may sound daunting (and nearly impossible)....
Which is why I decided to bring on a true Instagram expert, Manu Muraro of @yoursocialteam onto this episode of the Wealthy, Worthy and WILD Podcast.
In this episode, we get some juicy insights into creating Instagram content and posts that engage, sell and grow your online wellness business.
With so much that goes into curating our Instagram business accounts - you may be left with questions like....
Top 5 Instagram Questions:
Is the algorithm hiding my posts? (Am I shadowbanned?)
How Can I Boost My Engagement?
How Can I Grow my Account?
Is it Worth it To Use Hashtags?
How do I leverage my account for sales?
If you’ve ever wondered any of these questions - you are TOTALLY not alone.
Below is the cliffnotes version of what Manu and I chatted about, but you’ll definitely want to listen to the full episode to learn about what’s working NOW on Instagram (especially if you are using your account for business!)
To hear the full conversation with Manu and hear all about the best ways to create content that engages and sells, click here.
Question #1: Is the Instagram algorithm hiding my posts?
Short answer - no. BUT, you need to know the 3 ways the algorithm organizes content and utilize them to your benefit!
Interest (Instagram will show you more of what you care about and engage with)
Relationship (How well you know the accounts you engage with. These will show these higher priority!)
Time (The time of post and the weight it plays!)
TIP: *Check your insights and see when you get highest engagement.
Question #2: How Can I Increase My Instagram Engagement?
Engage in ALL aspects of your account (Instagram stories, reels, IG lives, IGTV)…you cannot do the bare minimum (i.e. a static image) and expect high growth and engagement anymore.
Use words in images and videos - yes, it matters! This is something that wouldn’t have worked circa 2016, but times have changed!
Use your own data (i.e. analytics) to see what works for you (which of your posts have gotten the most reach, saves and re-shares?) then, focus on creating more similar content!
Question #3: How Can I Grow my Instagram Account in 2020?
>> Use Collaborations!
Collaborating with other Instagram accounts is the single-most effective way to build your Instagram audience in 2020.
Find accounts that align with yours and create mutually beneficial events, podcasts, lives - as ways to help build and reach new potential accounts.
Network and create genuine relationships - or be willing to pay accounts for their time + exposure (think of this like affiliate marketing!)
Create shareable content (ask yourself, “is this piece of content something my ideal client or customer would save or share?”)
Question #4: Is it Worth it To Use Instagram Hashtags?
It is always good to have other ways to increase engagement. Hashtags will get you in front of more people in your niche. Specificity is key! Make sure your hashtags are relevant to whatever you are posting, and have between 10k and 300k uses (in order to get the most exposure!)
Question #5: How do I leverage my Instagram account to make more sales?
Post your offers unabashedly! People have to see your offer to know that you are selling! Get creative with the way you pitch your offers and have fun.
Use polls as a way to ask people if they’re interested in what you offer
Use your poll answers as a way to get hot leads and reach out to your potential clients 1:1! (Voice messages are highly underrated!)